Strategies to Increase the Competitiveness of Micro, Small and Medium Enterprises (MSMEs): A Narrative Literature Review
Ramon Hurdawaty, Martinus Tukiran
South Asian Journal of Social Studies and Economics · pp. 112–125 · Published 15 Jan 2024
10.9734/sajsse/2024/v21i1768Abstract
Micro, small, and medium enterprises (MSMEs) are one of the important pillars of the country's economy. MSMEs have an important role in creating jobs, increasing economic growth, and improving community welfare. The competitiveness of MSMEs is vital for their success and for driving economic growth. To increase the competitiveness of MSMEs, the right strategy is needed. This strategy must be adapted to the characteristics of MSMEs, such as the business sector, target market, and competitive conditions. These research questions are: 1) What are the strategies for increasing the competitiveness of MSMEs?, and 2) What supporting factors can increase the competitiveness of MSMEs? The research method used is a narrative literature review of five references taken from the ScienceDirect database from 2020 to 2023 that discuss strategies for increasing the competitiveness of MSMEs. These five papers have a strong connection because they all discuss the relationship between innovation and the performance of micro, small, and medium enterprises (MSMEs). The results of the narrative literature review show that thera are several strategies can be used to increase the competitiveness of MSMEs namely digitalization, product and service innovation, business process innovation, and marketing and sales innovation. Beyond these strategies, the studies emphasize the importance of several supporting factors, such as government support, access to financial resources, networking, and collaboration opportunities. The implication of this research is to contribute ideas to the government and owners of MSMEs in the form of a model increasing the competitiveness of MSMEs in the global market.
Cited by 12
Nur Alifah, Agus Rohmat Hidayat · European Public & Social Innovation Review · 2025
Ariawan Ariawan, Warkianto Widjaja, Loso Judijanto · Jurnal Ekonomi Bisnis dan Kewirausahaan · 2025
N. Safonik · Bulletin of V. N. Karazin Kharkiv National University Economic Series · 2024
Marcello Cosa · Corporate Social Responsibility and Environmental Management · 2025
Rahmiati Aulia, Sri Maharani Budi, Rendy Pandita Bastari · CREATIVE: Jurnal Pengabdian Masyarakat · 2026
Nuri Alvianita, Resti Prastika Destiarni, Isdiana Suprapti · IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita · 2025
Kavita Joshi, Ritesh Dwivedi · Advances in Finance, Accounting, and Economics · 2024
Sri Adella Fitri, Ramadanis, Khairul Marlin · The Economics and Finance Letters · 2025
Sutama Wisnu Dyatmika, Bagong Suyanto, Erna Setijaningrum · Journal of Accounting and Strategic Finance · 2023
Sutama Wisnu Dyatmika, Bagong Suyanto, Erna Setijaningrum · Economics, Business, Accounting & Society Review · 2024
Related research
- The Perception of Farmers about Laser Land Levelling as an Appropriate Technology in Agricultural Sector of Iran — shares topic coverage
- Innovation Diffusion in the Utilization of Fish Resources in Bangourain, West Region of Cameroon: Environmental Impact and Sustainability — shares topic coverage
- Contributions of Views of Patients and Employees to the Service Improvement, Innovation and Corporate Entrepreneurship: An Instance of a Hospital — shares topic coverage
- A Multi-dimensional Approach to Analyse the Core Dimensions of Organizational Culture in a Research and Development Organization in Tamil Nadu, India — shares topic coverage
- The Impact of Information and Coordination Innovation on Relationship and Firm Performance: The Case of Small and Medium Enterprises in Indonesia — shares topic coverage
Article metrics
Real usage data collected on this platform.
0
Page views
0
PDF downloads
0
Outbound clicks
12
Citations
Views by country
Approximate, from request IP at view time — not citizenship or institution. Countries with fewer than 5 views are grouped as "Other".
No views recorded yet.
Traffic sources
Referring site, by host.
No traffic recorded yet.
Views and downloads exclude known bots/crawlers. Citations combines this platform's own DOI-resolved index with each external source's own reported total — see Cited by above for individually listed citing works. Last refreshed 0 seconds ago.