Marketing Constraints of Pearl Millet in Gujarat, India

Abstract

The present study was conducted in Banaskantha, Anand, and Kheda districts of Gujarat to identify the constraints faced by various stakeholders in the marketing of pearl millet. A total of 100 farmers were selected from 14 villages of seven selected talukas of Banaskantha, Anand, and Kheda districts and hundred market intermediaries (Resellers) from nearby markets that included commission agents, wholesalers, retailers, traders, exporters, were taken for the collection of primary data and analysed using Henry Garrett’s ranking technique. On the basis of the review, a list of 31 constraints were prepared, and data was collected on each one. The study found that among farmers, the major problem faced in the marketing of pearl millet was a lack of credit and, delay in cash payment for commission agents. Traders had the problem of small volume and inconsistent supply. Among wholesalers and retailers, competition was the major problem in the marketing of pearl millet. Exporters had high transportation costs as the major problem in the marketing of pearl millet. The study included suggestions that improve efficiency and profitability for all stakeholders involved.