Investigating the Effectiveness of TikTok in Promoting Public Awareness and Engagement on Climate Change Adaptation and Mitigation Measures in Nigeria

Abstract

TikTok is a social media platform that has gained immense popularity worldwide due to its short-form videos. With its increasing user-base in Nigeria, TikTok can be an effective tool to promote public awareness and engagement in climate change adaptation and mitigation measures. However, there is limited research on the effectiveness of TikTok in promoting these measures in Nigeria. The objective of this library research study was to investigate the effectiveness of TikTok in promoting public awareness and engagement in climate change adaptation and mitigation measures in Nigeria. The study aimed to explore the various ways TikTok can be utilized to increase public engagement and inspire action towards climate change adaptation and mitigation measures in Nigeria, as well as identify the limitations and challenges associated with its use in Nigeria. Anchored on the Uses and Gratifications theory, the study employed a systematic review of literature published on TikTok videos related to climate change in Nigeria. The study's findings indicate that TikTok can be an effective tool in promoting public awareness and engagement in climate change adaptation and mitigation measures in Nigeria. TikTok can increase public engagement as it offers a visual and interactive medium of conveying information effectively. The study identified successful strategies for creating climate change-related content and specific features of TikTok that can be useful in promoting climate change awareness. However, the study also identified limitations associated with the use of TikTok in Nigeria, including limited access to the internet and smartphones, low levels of literacy, and lack of expertise in content creation. The study concludes that TikTok can be an effective tool in promoting public awareness and engagement in climate change adaptation and mitigation measures in Nigeria.