Changes in Fish Consumer Behavior during  the COVID-19 Pandemic in Bandung City

Nabila Nur Rania; Zuzy Anna; Achmad Rizal; Asep Agus Handaka Suryana

doi:10.9734/ajfar/2021/v13i230261

Research Article Open access CC BY 4.0

Changes in Fish Consumer Behavior during the COVID-19 Pandemic in Bandung City

Nabila Nur Rania, Zuzy Anna, Achmad Rizal, Asep Agus Handaka Suryana

Asian Journal of Fisheries and Aquatic Research · pp. 19–36 · Published 13 Jul 2021

10.9734/ajfar/2021/v13i230261

Abstract

This research was conducted in Cicendo District, Bandung City, West Java. To analyze factors that influence changes in fish consumers behaviour and preference before the COVID-19 pandemic. Case study with quantitative and qualitative data analysis was employed and an accidental sampling technique method using 100 respondents. The results showed changes in factors during the COVID-19 pandemic are the system and place of purchase, the frequency of fish consumption, the amount of consumption of fish and products consumed, and the price of fish. Based on binary logistic regression analysis, before and after the Covid-19 pandemic, the Wald test showed that income, education and age variables had an influence on preferences between fresh fish and processed fish. Preferences between fresh freshwater fish and marine fish before and after the COVID-19 pandemic, the Wald test shows that employment and income variables have an influence.

Consumer behavior behavioral factors logistic regression COVID-19 pandemic preferences

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Nabila Nur Rania, Zuzy Anna, Achmad Rizal, Asep Agus Handaka Suryana (2021). Changes in Fish Consumer Behavior during the COVID-19 Pandemic in Bandung City. Asian Journal of Fisheries and Aquatic Research , 19–36. https://doi.org/10.9734/ajfar/2021/v13i230261

Affiliations

Nabila Nur Rania — Departement of Fisheries, Faculty of Marine and Fisheries, Padjadjaran University, Bandung Sumedang Highway KM 21, Jatinangor 40600, Indonesia.
Zuzy Anna — Departement of Fisheries, Faculty of Marine and Fisheries, Padjadjaran University, Bandung Sumedang Highway KM 21, Jatinangor 40600, Indonesia.
Achmad Rizal — Departement of Fisheries, Faculty of Marine and Fisheries, Padjadjaran University, Bandung Sumedang Highway KM 21, Jatinangor 40600, Indonesia.
Asep Agus Handaka Suryana — Departement of Fisheries, Faculty of Marine and Fisheries, Padjadjaran University, Bandung Sumedang Highway KM 21, Jatinangor 40600, Indonesia.

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