Skip to content
Research Article Open access CC BY 3.0

Factors Affecting Investment and Perceptions for the Bulgarian Market

S. Daly, Hayford Nsiah

Journal of Economics, Management and Trade · pp. 197–212 · Published 7 Nov 2013

10.9734/BJEMT/2014/5162

Abstract

This paper presents the research findings of a dual-survey process designed to understand the level of potential investor trust in the Eastern European market of Bulgaria both before and after being given information on the daily working environment for small businesses. The first survey inventories several key aspects of issues facing small businesses in Bulgaria and was distributed to potential investors. They are surveyed twice, both before and after exposure to the results of an inventory of owner issues. The second survey of Bulgarian business people was used to inventory these owner issues. The current climate of transitional economies and European bailouts means uncertainty for all aspects of global business. By furthering understanding of perceptions of investors and actual Bulgarian business practices, this research attempted to ascertain if increased trust was possible and if increased trust would translate to willingness to create business partnerships. Both surveys utilized a Likert scale.  The potential investors surveyed were expatriates living in Sofia, Bulgaria and small business owners in the Mid-western United States. A second survey was given to Bulgarian small business owners.  This work served to identify currently held practices, issues and ideas encountered in the Bulgarian market. The initial survey of expatriates and small business owners showed a general lack of trust in, and understanding of, Bulgarian businesses, practices and their national context. After exposure to the inventoried results of the Bulgarian business environment, the surveyed individuals responded with increased levels of trust in multiple aspects of the Bulgarian business environment and a willingness to partner with, and invest in, these businesses.

Small business trust ethics Bulgaria

References (20)

  1. 1 Cultures and Organizations: Software of the Mind. [DOI]
  2. 2 An Integrative Model Of Organizational Trust [DOI]
  3. 3 Trust: The Social Virtues and the Creation of Prosperity [DOI]
  4. 4 DOES FAMILIARITY BREED TRUST? THE IMPLICATIONS OF REPEATED TIES FOR CONTRACTUAL CHOICE IN ALLIANCES. [DOI]
  5. 5 Explaining the Limited Effectiveness of Legalistic “Remedies” for Trust/Distrust [DOI]
  6. 6 The Speed of Trust: The One Thing That Changes Everything
  7. 7 The Social Constitution of Trust: Supplier Relations in Britain and Germany [DOI]
  8. 8 The Persistence of Corruption and Slow Economic Growth [DOI]
  9. 9 Building Trust: In Business, Politics, Relationships, and Life [DOI]
  10. 10 The role of country-of-origin, ethnocentrism and animosity in promoting consumer trust. The moderating role of familiarity [DOI]
  11. 11 Management Students’ Attitudes Toward Business Ethics: A Comparison Between France and Romania [DOI]
  12. 12 Made in China but sold at FAO Schwarz: country‐of‐origin effect and trusting beliefs [DOI]
  13. 13 Business ethics and social responsibility in transition economies [DOI]
  14. 14 The Role of Trust in Creating Effective Alliances: A Managerial Perspective [DOI]
  15. 15 Consumer Perceptions of Business Ethical Behavior in Former Eastern Block Countries [DOI]
  16. 16 Building Trust in the Workplace [DOI]
  17. 17 Trust and Mistrust: Radical Risk Strategies in Business Relationships
  18. 18 Transition economies and trust building: a network perspective on EU enlargement [DOI]
  19. 19 Teaching Business Ethics in Transitional Economies: Avoiding Ethical Missionary [DOI]
  20. 20 Business and Professional Ethics in Transitional Economies and Beyond: Considerations for the Insurance Industries of Poland, the Czech Republic and Hungary [DOI]

Cited by 0

No indexed citations yet.

Related research

Article metrics

Real usage data collected on this platform.

88

Page views

0

PDF downloads

31

Outbound clicks

0

Citations

Views over time

Views by country

Approximate, from request IP at view time — not citizenship or institution. Countries with fewer than 5 views are grouped as "Other".

Traffic sources

Referring site, by host.

Views and downloads exclude known bots/crawlers. Citations combines this platform's own DOI-resolved index with each external source's own reported total — see Cited by above for individually listed citing works. Last refreshed 0 seconds ago.