Determinants of Perception and Attitude towards Agripreneurship among Agricultural Students in Manipur, India

Abstract

This study examines the determinants of agricultural students’ perception and attitude toward agripreneurship in Manipur, based on research conducted during 2024–2025. A cross-sectional survey involving 100 undergraduate and postgraduate students from the South Asian Institute of Rural and Agricultural Management (SAIRAM) was carried out using a structured questionnaire. Descriptive analysis revealed high baseline awareness of agripreneurship (92%) but only moderate knowledge of government schemes. Correlation analysis showed that awareness, information sources, and scheme knowledge were significantly associated with perception. The regression model explained a substantial proportion of variation in attitudes (R² = 0.523), revealing agripreneurship awareness as the only significant predictor (β = 0.70), while demographic and background variables contributed no meaningful effects. This highlights that students’ entrepreneurial orientation is shaped primarily by exposure and understanding rather than personal characteristics. Strengthening practical agripreneurship modules, experiential learning, and targeted awareness initiatives can enhance students’ readiness for agribusiness. A key implication is that awareness-building is a scalable and effective strategy for promoting youth engagement in agripreneurship and advancing rural development in Manipur.