Consumer Satisfaction with Food Grains Distributed through Public Distribution Systems in Kerala and Andhra Pradesh- An Economic Analysis

Abstract

The study analyzed consumer satisfaction with food grains distributed through the public distribution system in Kerala and Andhra Pradesh. A multi-stage random sampling technique was adopted for the data collection and information was obtained from 240 respondents. Percentages and Likert’s Scale Technique were used to analyze the level of consumer satisfaction. The survey in Kerala and Andhra Pradesh gauges public perceptions and satisfaction with the Public Distribution System (PDS). Key findings revealed that a notable satisfaction rate in both states regarding the quality of food grains, the helpfulness of PDS dealers, and the functioning of local outlets. While uncertainties persist regarding accessibility, regularity, and quantity sufficiency, the majority of the respondents in both states opined that PDS is significantly contributing to household food security. Respondents express contentment with billing systems, with slightly higher satisfaction in Kerala, and commend the E-POS and biometric systems. Security measures, such as biometric authentication, receive positive feedback. Overall, the survey indicates positive sentiments towards the PDS in both states, highlighting its pivotal role in ensuring food security and meeting public expectations.