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Research Article Open access CC BY 4.0

Consumer Perceptions of Imported Apples Influence on Consumer Purchase Behaviors in China

Sun Jiajia, Huo Xuexi

Journal of Economics, Management and Trade · pp. 135–146 · Published 28 Sep 2014

10.9734/BJEMT/2015/13057

Abstract

The paper is to examine determines of imported apples consumer behaviors, and to interpretate comparative advantages between domestic and imported apples in China. It employs Structural Equation Model to estimate the effects of consumer perception on consumer behaviors, including imported apple price perception, attributes perception, advertising perception, quality perception and nutrition perception, using 400 survey data of imported apple consumers in China. The results indicate that consumer price perception plays negative roles on consumer behaviors, whereas consumer perception on attributes and quality, and consumer purchase evaluation, positively affect consumer behaviors.  

Consumer perception purchase behavior imported apples influences structural equation model

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Cited by 2

Consumer Preference for Local Apples Malang and Imported Apples during the Pandemic

Riyanti Isaskar, Hani Perwitasari · E3S Web of Conferences · 2021

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