Skip to content
Research Article Open access CC BY 3.0

Consumer Perception and Acceptability of Tomato-based Fruit Pulp Mixes

B. A. Oluwale, A. B. Ilori, C. T. Akanbi

Journal of Economics, Management and Trade · pp. 563–577 · Published 2 Jan 2014

10.9734/BJEMT/2014/7309

Abstract

This study determined the perception of consumers on the acceptability of tomato-based fruit pulp mixes with a view to establishing the commercial viability of the production process. Three product alternatives earlier established in the laboratory were considered for the study. Product A contained (33.3% tomato + 33.3% watermelon + 33.3% pineapple). Product B contained (50% tomato + 25% watermelon + 25% pineapple) while Product C contained (25% tomato + 25% watermelon + 50% pineapple pulps). The perceptions of the potential consumers and producers of the products were assessed using two sets of questionnaire. For the consumers, 265 respondents were purposively selected from southwestern Nigeria. Majority (72.0%) of the respondents would like to consume the tomato-based fruits pulp mixes if they are available in the market while 0.8% would not and 27.2% were not sure. Majority (68.7%) of the respondents would prefer Product A while 18.9% and 12% preferred products A and B respectively. Among the factors responsible for the consumers’ willingness to consume the products, high nutritional (3.58) and anti-oxidant (3.10) contents were rated significantly higher (P=0.05). The fruit companies were also willing to produce the product provided the raw materials are available.

Consumer perception marketing tomato watermelon pineapple fruit pulp mixes fruit juices

References (11)

  1. 1 Marketing Services: Competing Through Quality [DOI]
  2. 2 A Reexamination of the Determinants of Consumer Satisfaction [DOI]
  3. 3 Consumer Behavior and Marketing Strategy
  4. 4 Strategic management: Concepts and cases [DOI]
  5. 5 The influence of salesperson selling behaviors on customer satisfaction with products [DOI]
  6. 6 Effect of supplementation with tomato juice, vitamin E, and vitamin C on LDL oxidation and products of inflammatory activity in type 2 diabetes. [DOI]
  7. 7 Marketing communications: contexts, strategies and applications
  8. 8 Stability of Dried and Intermediate Moisture Tomato Pulp during Storage [DOI]
  9. 9 Elevated plasma citrulline and arginine due to consumption of Citrullus vulgaris (watermelon) [DOI]
  10. 10 A Comparison of Carotenoid Content and Total Antioxidant Activity in Catsup from Several Commercial Sources in the United States [DOI]
  11. 11 A study on sources and performance of Internet access in Nigeria

Cited by 0

No indexed citations yet.

Related research

Article metrics

Real usage data collected on this platform.

67

Page views

0

PDF downloads

21

Outbound clicks

0

Citations

Views over time

Views by country

Approximate, from request IP at view time — not citizenship or institution. Countries with fewer than 5 views are grouped as "Other".

Traffic sources

Referring site, by host.

Views and downloads exclude known bots/crawlers. Citations combines this platform's own DOI-resolved index with each external source's own reported total — see Cited by above for individually listed citing works. Last refreshed 0 seconds ago.