The Effect of Strategic Improvisation in Achieving Organizational Brilliance: An Analytical Study in a Sample of Private Iraqi Commercial Banks

Abstract

Aims: This research aims to determine the level of impact of strategic improvisation in achieving organizational brilliance in a sample of private Iraqi commercial banks. Study Design: The research adopted the descriptive analytical method to describe the research variables and interpret the results. Place of Study: The research was applied in a sample of private Iraqi commercial banks. These banks were chosen due to their importance, their close market shares, the great competition between them, and the role, size, and influence of these banks in the Iraqi banking sector, as they represent one of the tools for supporting investment and developing the Iraqi economy. Methodology: A sample was chosen to represent the original community, and its size reached (160) individuals from the administrative leadership in ten private Iraqi banks. The research relied on the questionnaire form as the main tool, and a group of statistics was used, represented by (arithmetic mean, standard deviation, coefficient of variation and simple regression), and the research data was analyzed using the program (SPSS V.25). Results: The results of the research showed that there is a significant, positive influence relationship for all dimensions of strategic improvisation on organizational brilliance at the level of the private Iraqi commercial banks investigated, and all research hypotheses were accepted. Conclusion: The research was conducted by taking a sample of administrative leaders in private Iraqi commercial banks, and the research conclusions indicate that there is a positive effect of strategic improvisation on organizational brilliance, and the conclusions also indicate that there is a positive effect of all dimensions of strategic improvisation (strategic vigilance, strategic agility, minimal structure and bricolage) on organizational brilliance in private Iraqi commercial banks.