Breaking Communication Stereotypes: The Discourse of Armenian Velvet Revolution

Abstract

In its most basic sense, communication – the transmission and reception of information between the addresser and addressee, the generation of certain meaning, and the powerful source of information in the society – is a social multidimensional semi­otic sys­tem which today, along with traditional oral and written discourse modes, is realized through numerous other media or modes – live-streaming and online text messaging as well as pictures, graphic designs, cartoons, colors, music, clothing, theatre-like scenes/actions, etc. The collection of these modes or elements, contributes to how multimodality affects different rhetorical situations, or opportunities for increasing the audience’s reception of an idea or concept. Hence, the present paper aims at outlining the different modes of multidisciplinary communication tactics with a focus on the complex nature of language/discourse/text and other multimodal communication practices in terms of the aural, spatial and visual resources or modes used to compose the message of the 2018 Armenian Velvet Revolution. The case study shows that the Armenian Velvet Revolution is a master-class in the application of multimodality, i.e. various modes of communication to convey information and impact the public, thus securing the success of the Revolution