Assessment of Applicability and Usefulness of the Messages Delivered by Kisan Mobile Advisory Service as Perceived by the Beneficiaries of KVK, Raipur

Abstract

This study investigates the applicability and usefulness of messages delivered by the Kisan Mobile Advisory Service in the Raipur district of Chhattisgarh. A total of 120 farmers were chosen at random from 10 villages in two blocks, Arang and Abhanpur for the purpose of study. The study reveals that the applicability of messages related to pest management were perceived ‘always applicable’ by 85.84 per cent respondents with highest overall MPS (92.92).Likewise the applicability of messages related to disease management were perceived ‘always applicable’ by 85 per cent respondent farmers with second highest overall MPS (92.5).While the messages related to fisheries were reported least applicable with overall MPS (8). As far as the usefulness is concerned the respondents believed that the messages were useful in improving the agriculture knowledge, Nursery management in different crops, Nutrient management, Increases farm yield while the messages where least useful in Creating awareness about health and hygiene. The overall usefulness of the messages was found to be moderate by 55.84% respondents, most useful by 35% and less useful by 9.16% respondents.