Assessing and Mapping the Supply Chain of Pineapple Production in Ghana

Abstract

The aim of the study was to evaluate fresh pineapple production processes and activities in Ghana and to graphically map the various stages of the value stream involved. The study targeted pineapple producing organisations in Ghana. Three organisations were selected based on their experience in the field and their readiness to provide data and other relevant information for the study. Names of the selected organisations are withheld for ethical reasons. The study adopted qualitative approach using primary data. Departmental heads and supervisors from the selected organisations constituted the target population of the study. The primary data was collected using semi-structured interview and observation instruments. The data obtained was analysed through deductions and inferences. The study established that pineapple Supply Chain (SC) processes and activities starts from the supply of pineapple production inputs from various suppliers to production of pineapples, export, through to retailing at the destination countries. The value chain of pineapple production and export was mapped graphically. The SC mapping developed from the study could serve as management tool that can be applied in the production of fresh pineapple fruits to improve efficiency and productivity. It is recommended that parties in the pineapple SC should collaborate and coordinate their activities through effective communication and information sharing in order to maximize consumer satisfaction and SC profits.