An Analysis of the Agrochemicals Industry in SPSR Nellore District of Andhra Pradesh

Abstract

The study entitled “An Analysis of Agrochemicals Industry in SPSR Nellore District of Andhra Pradesh” was taken up with basic objectives to study the competitors and the reason for the success of the top companies in the market. The study was conducted in the SPSR Nellore district of Andhra Pradesh. The stipulated objectives of the study were achieved by using both primary and secondary data. The primary survey was done with the help of a semi-structured Schedule. The sampling consisted of 210 farmers and 70 dealers who are from the major towns in the district. The major crop is Paddy as major parts of the district receive the rainfall with both southwest and northeast monsoon. Farmers are showing interest in pesticides which are giving more results than the price and availability. The major market of the district is occupied by Bayer Crop Science Ltd, Adama Ltd, Dhanuka Agritech Limited, FMC, and Corteva Agrisciences. The Total market size was nearly INR 250 crores. The reason for the success of Bayer crop Science Ltd and Adama Ltd is a strong distributor relationship. The reason for the success of Dhanuka Agritech Limited is due to the presence of more sales staff and their monitoring of sales by visiting shops at regular intervals.