Agricultural -News Visibility in Indian Newspapers: A Comparative Study

Abstract

The coverage of agricultural news is of great significance in the Indian economic and social scenario. The present study explores the print visibility of agricultural news in three newspapers in India. Therefore, research was accomplished through a random selection of three national- newspapers, Hindi(one) and English (two), namely Dainik Jagran, The Hindu, and The Hindustan Times. The agricultural news in the three newspapers was collected from December 2020 to November 2021 and categorized into political news, advisories, policy, techno-innovation, entrepreneurship, and environmental. The articles were extracted from E- Papers and print PDFs for practical purposes based on keyword selection. The findings revealed that the agricultural news covered by the newspapers was feeble and under 5 % of the total news content. The total number of agricultural articles found from December 2020 to November 2021 was 6191. However, Dainik Jagran led in print visibility with a yearly average of 4.71 per cent, followed by The Hindustan Times at 4.30 percent and The Hindu at 3.23 percent. The print visibility ranged from 8.0 percent to a maximum, and the minimum was 1.8 percent. It was also found that Agri-political news had maximum visibility in two of the three newspapers (68.3 percent in the Hindu and 33 percent in Dainik Jagran).