Application of Business Model Canvas (BMC) in the Fish Processing Unit of CV. Brightfood Riung Gunung, Bandung City

Abstract

Fish is one of the foods that are favored and consumed by the community. However, fish is a perishable food commodity that requires processing in order to minimize this problem. The fish processing unit of CV. Brightfood Riung Gunung is a small-scale fish processing unit that produces various kinds of processed products using tuna (Thunnus sp) and mackerel (Scomberomorus sp). Tuna and mackerel are fish commodities that easily found many markets business so carry out processing activities using these fish. The data analysis used a business model canvas. The application of business models in the early stages of business management development makes it clear what business managers can do about what will be done with the business to be carried out. This study aims to analyze the business model canvas on the fish processing unit of CV Brightfood Riung Gunung Bandung City. This study uses case study method, which is a study that includes an assessment that aims to provide a detailed description of the background, nature and character of a case. In other words, a case study focuses attention, intensive in one case and detailed. The sampling technique used a purposive sampling. The purposive sampling method is a sampling technique with certain considerations. The selected sample of this study is the owner of the company. The results of this study indicate that the fish processing unit of CV. Brightfood Riung Gunung, Bandung City, has implemented 9 elements of the business model canvas well compared to other similar industries.