A Study on Brand Awarness of Electric Two Wheeler in Coimbatore City

Abstract

The core purpose of this study is to examine the relationship of electric two wheeler  consumer awareness on the subsequent purchase habits of customers around the world. For this research EVs have been defined as electric cars (EVs). Data for this research comes from Coimbatore city for the period from 2018 to 2021. Within the topic of study around EV adoption, practically all work has been done at the statistics level. The major results of this research include a considerable positive association between consumer awareness and purchase behaviors. Consistent with earlier work this analysis identified a substantial association between family income and EV sales using two separate measures, and concluded that at the regional level better policy coordination promotes a more hospitable climate for EV adoption. India is the second biggest producer and manufacturer of two-wheelers in the world. It is second to Japan and China in terms of the quantity of two wheelers manufactured and domestic sales. Indian two wheeler sector has received amazing development in the previous few years. Indian two-wheeler sector has accepted the new concept of Electric Bikes and Scooters that are highly popular form of personal transport in the developed nations like America, Japan and China. With the increases cost of fuel at International level, increasing levels of pollution and congestion in transport system notably in metropolitan areas, higher operating and maintenance cost of car, the electrically charged bikes or scooters have extremely bright future in field of personal transportation. This Paper explores about awarness of selecting the brand of electric two wheelers among consumers in Coimbatore city of Tamil Nadu and the sample gathered for the research was 120 respondents.