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Asian Journal of Economics, Business and Accounting

Published by SCIENCEDOMAIN international · ISSN (electronic) 2456-639X

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2,306

Articles indexed

278

2026 articles

2,305

Open access

7,676

Citations (indexed)

Publications by year

Articles (2306)

The Effects of Social Media Advertising on Consumers’ Brand Loyalty: With Special Reference to the Apparel Retailers

L. K. R. D. Kulawardena & R. A. S. Kalpana · Asian Journal of Economics, Business and Accounting · 2024

The apparel industry faces increased competition from newcomers and imports, making it crucial for local companies to maintain brand loyalty. This research aimed to determine the most significant features of social media advertising (informativeness, entertainment, irritation, cr...

Open access Research Article 10.9734/ajeba/2024/v24i21218

Optimizing Halal Supply Chains in the Food Industry: Enhancing Sales Management through ERP System Integration

Ali Akbar Anggara, M. Elfan Kaukab & Irawan Randikaparsa · Asian Journal of Economics, Business and Accounting · 2024

Halal Supply Chain Management is a comprehensive system grounded in Islamic Sharia principles, encompassing the entire production chain—from procurement and production to storage, sales, shipping, and distribution—ensuring the integrity of halal products from Farm to Plate. The t...

Open access Research Article 10.9734/ajeba/2024/v24i21219

The Influence of Service Quality and Price on Customer Loyalty with Customer Satisfaction as an Intervening Variable: Study of Indomaret in Bandung Raya

Rendiansyah & Hariyadi Triwahyu Putra · Asian Journal of Economics, Business and Accounting · 2024

This study aims to examine the influence of service quality and price on customer loyalty, mediated by customer satisfaction in the Indomaret in Bandung Raya. Population in this study consisting of consumers who have shopped at Indomaret who is >17 years old and domicilied in...

Open access Research Article 10.9734/ajeba/2024/v24i21216

Measurement of Model Business Environment, Entrepreneurial Orientation, and Innovation Capability: Confirmatory Factor Analysis Approach

M. Taufiq Noor Rokhman & Ratnawati · Asian Journal of Economics, Business and Accounting · 2024

Micro, Small and Medium Enterprises (MSMEs) play a crucial role in the Indonesian economy and are regarded to have the potential to reduce poverty by creating employment opportunities. Malang City predominantly relies on micro, small, and medium-scale economic activities, particu...

Open access Research Article 10.9734/ajeba/2024/v24i21217

Digital Transformation and Corruption Dynamics in Ghana's Retail Economy: An Economic Analysis of Technological Adoption and Ethical Business Practices

Baafi Antwi Joseph, Agyei Darkwah Portia & Sarfo Esther · Asian Journal of Economics, Business and Accounting · 2024

Aims: To investigate the interplay between digital transformation and corruption within Ghana's retail sector, focusing on the Ashanti Region. Study Design: Descriptive quantitative approach rooted in a positivist philosophy was used for the study. Place and Duration of Study: Th...

Open access Research Article 10.9734/ajeba/2024/v24i11214

Foreign Direct Investment and Economic Growth in Kenya: A Comprehensive Analysis

Naftaly Mose & Edwin Kipchirchir · Asian Journal of Economics, Business and Accounting · 2024

The study investigates the relationship between foreign direct investment (FDI) and economic growth in Kenya through comprehensive regression analysis and causality tests. Theoretical literature argues that FDI inflow can transfer great advantages to the host country, however, em...

Open access Research Article 10.9734/ajeba/2024/v24i21215

The Independence of Supreme Audit Institution in Mitigation Financial Fraud in Nigeria

Adetula Samuel Lanrewaju, Osho Augustine Ejededawe & Egbekun Elijah · Asian Journal of Economics, Business and Accounting · 2024

The subject of enquiry is to ascertain the independence of Supreme Audit Institutions in mitigating financial fraud in Nigeria. Regular audits of public financial account are entrusted in the Office of the Auditor-General in Nigeria. In addition, the increase in wastages and inef...

Open access Research Article 10.9734/ajeba/2024/v24i11226

Corporate Governance Mechanism and Financial Ratios on the Indonesia Stock Exchange: How do they Affect Financial Distress?

Siti Nur Hajaroh, Ika Yustina Rahmawati, Wida Purwidianti & Totok Haryanto · Asian Journal of Economics, Business and Accounting · 2024

Aims: The purpose of this study was to determine the effect of institutional ownership, board of directors, audit committee, company size, and sales growth on financial distress. Study Design: The population of this study consisted of 41 retail subsector companies listed on the I...

Open access Research Article 10.9734/ajeba/2024/v24i11213