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Asian Journal of Economics, Business and Accounting

Published by SCIENCEDOMAIN international · ISSN (electronic) 2456-639X

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2,306

Articles indexed

278

2026 articles

2,305

Open access

7,996

Citations (indexed)

Publications by year

Articles (2306)

Influence of Discount Prices on Consumer Perceptions of Quality, Savings, and Value for Handbags and Shoes Brand Charles & Keith

Lucky Hilman Royanda & Anas Hidayat · Asian Journal of Economics, Business and Accounting · 2024

This study examines the influence of discount prices on consumers' perceptions of savings and quality and how these perceptions affect their perceived value. The research focuses on consumers who have purchased handbags or shoes from the Charles & Keith brand in Yogyakarta. T...

Open access Research Article 10.9734/ajeba/2024/v24i41274

Effects of Macroeconomic Variables on the Performance of Mutual Funds: Evidence from Bangladesh Financial Market

Dr. Md. Kutub Uddin, Quazi Nur Alam, Md. Abdur Razzak Khan, Sivlee Rahman & Kamrul Hasan Ashik · Asian Journal of Economics, Business and Accounting · 2024

Using multiple regression analysis in this research paper, this is examined that these macroeconomic variables (Money Supply-M2, Inflation Rates and Exchange Rates) have significant relationships with the performance of mutual funds (represented by monthly return based on NAV) in...

Open access Research Article 10.9734/ajeba/2024/v24i41273

A Mixed Methods Study to Uncover the Adoption Potential of Digital Marketing in Indian SMEs

Khalil Ahmad & Naveen Pandey · Asian Journal of Economics, Business and Accounting · 2024

The purpose of this study is to examine the current level of digital marketing adoption among SMEs in India. It aims to assess the extent of adoption, identify challenges hindering adoption, and explore the perceived benefits of digital marketing. The study utilizes a mixed-metho...

Open access Research Article 10.9734/ajeba/2024/v24i41271

Financial Empowerment of Tribal Women: An Inquiry into Sustainable Economic Justice Initiatives and Pathways towards Inclusive Development

Vijay Kumar Sahu, Sukanta Kumar Baral & Ravi Singh · Asian Journal of Economics, Business and Accounting · 2024

The current discussion on development emphasises the importance of empowering marginalised people in order to alleviate socioeconomic inequities and promote inclusive growth. This study aims to explore the financial empowerment of indigenous women, evaluating the complex relation...

Open access Research Article 10.9734/ajeba/2024/v24i41272

The Effect of Liquidity and Capital Intensity on Tax Aggressiveness

Fenty Astrina, Sunardi & Anggun Putri Pertiwi · Asian Journal of Economics, Business and Accounting · 2024

Aims: This research aims to determine and analyze the effect of liquidity and capital intensity on tax aggressiveness. Study Design: The population in this study are Basic Industry and Chemical sub-sector manufacturing companies listed on the Indonesia Stock Exchange in the 2020-...

Open access Research Article 10.9734/ajeba/2024/v24i41267

Effect of Adopting AI to Explore Big Data on Personally Identifiable Information (PII) for Financial and Economic Data Transformation

Samuel Oladiipo Olabanji, Oluseun Babatunde Oladoyinbo, Christopher Uzoma Asonze, Tunbosun Oyewale Oladoyinbo, Samson Abidemi Ajayi & Oluwaseun Oladeji Olaniyi · Asian Journal of Economics, Business and Accounting · 2024

The integration of Artificial Intelligence (AI) into big data analytics represents a pivotal shift in the management of Personally Identifiable Information (PII) within the financial sector. This study was prompted by the increasing reliance on AI for handling sensitive financial...

Open access Research Article 10.9734/ajeba/2024/v24i41268

Forecasting the Future: The Interplay of Artificial Intelligence, Innovation, and Competitiveness and its Effect on the Global Economy

Chinasa Susan Adigwe, Oluwaseun Oladeji Olaniyi, Samuel Oladiipo Olabanji, Olalekan Jamiu Okunleye, Nanyeneke Ravana Mayeke & Samson Abidemi Ajayi · Asian Journal of Economics, Business and Accounting · 2024

The study investigates the profound impact of Artificial Intelligence (AI) on various facets of the global economic landscape. Against a backdrop of rapid technological advancements, the study draws on the context of the pivotal IMF report highlighting the transformative potentia...

Open access Research Article 10.9734/ajeba/2024/v24i41269

Leveraging FinTech Compliance to Mitigate Cryptocurrency Volatility for Secure US Employee Retirement Benefits: Bitcoin ETF Case Study

Samuel Oladiipo Olabanji, Tunbosun Oyewale Oladoyinbo, Christopher Uzoma Asonze, Chinasa Susan Adigwe, Olalekan Jamiu Okunleye & Oluwaseun Oladeji Olaniyi · Asian Journal of Economics, Business and Accounting · 2024

The integration of cryptocurrencies, particularly Bitcoin, into retirement savings plans has recently garnered significant attention. This interest has been amplified by the U.S. Securities and Exchange Commission's approval of Bitcoin Exchange-Traded Funds (ETFs) in January 2024...

Open access Research Article 10.9734/ajeba/2024/v24i41270

Effect of Electronic Fraud on the Financial Performance of Banks in Nigeria

Olatubosun Felix Jolaiya · Asian Journal of Economics, Business and Accounting · 2024

The study investigated the effect of electronic fraud on the financial performance of banks in Nigeria. The specific objectives were to investigate the effect of electronic fraud through online web transactions, evaluate the effect of electronic fraud through automated teller mac...

Open access Research Article 10.9734/ajeba/2024/v24i41266

Development Status, Challenges, and Strategies of Customs Special Supervision Areas in China: A Case Study of Jiangsu Comprehensive Bonded Zone

You Yang · Asian Journal of Economics, Business and Accounting · 2024

Customs special supervision areas are special zones in China established since the reform and opening-up policy to implement bonded policies for enterprises within designated areas with a focus on processing and trading. Over the past 30 years of constructing customs special supe...

Open access Research Article 10.9734/ajeba/2024/v24i41264