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All published articles 2306

The Art of Persuasion: Analyzing Advertising Hints in Classic Literary Works

Tareq N. Hashem & Rasha M. Qtaish · Asian Journal of Economics, Business and Accounting · 2024

Aims: Current study aims to uncover hints and signals for advertising and consumption in classic literature and how these hints and signals managed to give an indication regarding the current reality of marketing and consumption patterns among individuals. Study Design: The study...

Open access Research Article 10.9734/ajeba/2024/v24i31240

Impact of Kidnapping and Political Instability on Investment in the Nigerian Economy

Anochie Okechukwu Emmanuel, Nkechukwu Gabriel Chukwu & Asiagwu Harriet · Asian Journal of Economics, Business and Accounting · 2024

This study investigated the impact of kidnapping and political instability on investment in Nigerian economy. To achieve this objective, relevant data used spanning from 2006-2022 were sourced from the World Bank Indicators, and Worldwide Governance Indicators for the period unde...

Open access Research Article 10.9734/ajeba/2024/v24i31241

Sustainability of Livelihood of Tribal Society in Rural Odisha Through Upskilling the Youth Mass: An Empirical Study

Kishore Kumar Das · Asian Journal of Economics, Business and Accounting · 2024

Aims: The current study's objective is to examine the characteristics of skills of tribal young people living in rural areas of Odisha & suggest the skill programme which can develop their sustainable livelihood. Sample: The present study focusses on the rural tribal youths o...

Open access Research Article 10.9734/ajeba/2024/v24i31238

Agricultural and Manufacturing Pollution: Labor Health and Technology Progress

Fangfang Cheng, Lihui Chen & Dianshuang Wang · Asian Journal of Economics, Business and Accounting · 2024

In this paper, we hold that it is the input of capital in agricultural production that is the main reason for agricultural pollution in developing countries under existing technical conditions. We try to integrate agricultural pollution into a general equilibrium model with envir...

Open access Research Article 10.9734/ajeba/2024/v24i21233

The Impact of eWOM on Trust Inclination and Information Adoption in the Sociolla Platform

Hensa Putri Aprilia & Anas Hidayat · Asian Journal of Economics, Business and Accounting · 2024

This study aims to analyze the influence of Electronic Word of Mouth (eWOM) on the Sociolla platform, affecting Information Adoption and the role of trust inclination. A quantitative approach was employed with data collected through an online questionnaire distributed to 270 resp...

Open access Research Article 10.9734/ajeba/2024/v24i31235

Bank Lending Rates and Nonperforming Loans of Listed Commercial Banks in Kenya

Loice Koskei & Daniel Samoei · Asian Journal of Economics, Business and Accounting · 2024

The rise in non-performing loans in Kenyan commercial banks over the past ten years has created instability in the financial industry. Due to their impact on borrowers' ability to repay the loans, high-interest rates are a contributing factor to non-performing loans. The interest...

Open access Research Article 10.9734/ajeba/2024/v24i31236

Factors Influence on Customers’ Satisfaction in Government Owned Life Insurance Firm: A Case of Rastriya Beema Sansthan, Nepal

Dhruba Lal Pandey, Nischal Risal, Bhupindra Jung Basnet & Rasmi Sigdel · Asian Journal of Economics, Business and Accounting · 2024

Customer service is an integral part of any life insurance company. It is necessary to identify the key success factors in the life insurance industry, in terms of customer satisfaction, so as to survive the intense competition and increase insurance penetration (Nyaguthii, 2013)...

Open access Research Article 10.9734/ajeba/2024/v24i21232

Siquian City’s Exporting of Goods: Competitiveness and Survival Analysis Amidst Challenges

Chen Huan & Wu Hao · Asian Journal of Economics, Business and Accounting · 2024

In 2020, in the face of the sudden impact of the new coronavirus pneumonia epidemic, Suqian's economy has withstood the test of the epidemic, showing a good situation of "rapid stabilization and gradual recovery", and the "13th Five-Year Plan" has come to a successful end. In the...

Open access Research Article 10.9734/ajeba/2024/v24i21231

Perceived Organizational Support as Mediation of Work Engagement and Self-efficacy on Employee Performance

Desta Nugraha & Alfato Yusnar Kharismasyah · Asian Journal of Economics, Business and Accounting · 2024

Objective: Employee performance in the context of the government agency sector is a significant concern, considering their vital role in providing public services and achieving development goals. The understanding of how perceived organizational support (POS) functions as mediati...

Open access Research Article 10.9734/ajeba/2024/v24i21230

The Impact of Government Subsidies and R&D Investment on the Operating Performance of New Energy Enterprises in China

Wang Jun · Asian Journal of Economics, Business and Accounting · 2024

This paper selects the data of listed companies of new energy enterprises in China from 2017 to 2021 for empirical analysis to explore the impact of government subsidies and R&D (research and development) investment on operating performance using the panel data fixed effects...

Open access Research Article 10.9734/ajeba/2024/v24i21229

Value for Money: Analysis of Financial Performance of Bekasi Regency Local Government

Roy Budiharjo, Elok Kurniawati & Yulis Diana Alfia · Asian Journal of Economics, Business and Accounting · 2024

This study aims to determine and analyze financial performance using the value for money method from the Bekasi regency local government. This type of research is quantitative and descriptive. The data used is secondary data. Data collection techniques use literature and document...

Open access Research Article 10.9734/ajeba/2024/v24i21223

Free Cash Flow and Short-term Debt of Firms Listed at the Nairobi Securities Exchange Kenya

Oliver Mukweyi Pyoko & Renson Muchiri · Asian Journal of Economics, Business and Accounting · 2024

The short-term debt account's value is crucial in assessing the performance of the business. Free cash flow is the amount of money a business has left over after covering its cash outflows for operating costs and capital asset maintenance. If a company takes on more debt, it will...

Open access Research Article 10.9734/ajeba/2024/v24i21220

Investigating the Role of Innovation Capabilities and the Impact of Knowledge Transfer and Open Innovation Implementation on SME Performance in Yogyakarta

Muh Yusuf Qifari & Arif Hartono · Asian Journal of Economics, Business and Accounting · 2024

The study aims to examine the role of innovation capabilities and the impact of knowledge transfer and open innovation on the SMEs’ performance in Yogyakarta, Indonesia. Although previous research on open innovation has been conducted in Indonesia, it has not been specific to thi...

Open access Research Article 10.9734/ajeba/2024/v24i21221