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Factors Influencing the Buying Pattern of Selected Carbonated Dairy Drink by the Consumers in Anand City, Gujarat

P. Navyasree, A. B. Mahera & M. R. Prajapati · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

This study is conducted and intended to identify the factors influencing the buying pattern of a selected carbonated dairy drink by the consumers in Anand city, Gujarat. In order to analyze the information, primary data was collected with the help of collecting the information fr...

Open access Research Article 10.9734/ajaees/2022/v40i121769

An Appraisal of Traditional Rice Cultivation in Kerala, India

R. Ahaljith, Jayasree Krishnankutty & Rajesh K. Raju · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

Rice cultivation is the mainstay of agriculture in Kerala for centuries. But as time progressed, rice cultivation using traditional varieties was confined to some pockets in the state. Traditional rice farmers are mainly unorganised and are followers of lineage. This study was ta...

Open access Research Article 10.9734/ajaees/2022/v40i121767

Agronomic Practices Followed by Farmers in Order to Attain Maximum Yield

Harshveer Singh, Sameer Chopra & Gurshaminder Singh · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

In India, Agriculture has 65% of total population directly dependent on itself making it the backbone of the Indian economy. The farmer while producing crops aims at getting maximum yields. A study on agronomic practices followed by 120 farmers from three villages viz. Hasanpur (...

Open access Research Article 10.9734/ajaees/2022/v40i121768

Study on Financial Ratio Analysis of A Food Industry Company

Shaik Mohammad Irfan, C. P. Gracy, M. S. Ganapathy, . Siddayya, G. M. Gaddi & Mahin Sharif · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

This paper discusses introduction, classification and detailed financial statement analysis and financial ratio analysis and their interpretation of food Industry company. Britannia Industries Limited is purposively selected for the study. The study is purely quantitative. Second...

Open access Research Article 10.9734/ajaees/2022/v40i121766

Local Food Systems and Farmers’ Markets-an Exploratory Study

Amtul Waris & S. Arun Kumar · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

The local food systems and farmers' markets support the local economy, build relationships between producers and consumers, and promote social interaction along with the provision of fresh and nutritious foods. The local food systems cater to the three dimensions of sustainabilit...

Open access Research Article 10.9734/ajaees/2022/v40i121765

An Overview of Employment Opportunities in Rural India

M. Sathish Kumar, Y. A. Lad & A. B. Mahera · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

The rural population in India is abundant, but unemployment has been a problem over the years. A rural employment opportunity enables individuals to lead successful lives and contributes to the growth of our country. Despite the availability of many employment opportunities in th...

Open access Research Article 10.9734/ajaees/2022/v40i121763

Social Capital in Relation to Market Participation of Smallholder African Indigenous Vegetable Farmers in Vihiga County, Kenya

E. Minyattah, J. Ombati & M. Mutuku · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

Marketing is a social as well as a management process that facilitates exchange of products and information among the actors. Improved livelihoods among smallholder farmers depends on sustainable access to markets. In Kenya, Vihiga County, various development practitioners have p...

Open access Research Article 10.9734/ajaees/2022/v40i121764

Production and Marketing of Betel Leaf in Odisha: An Economic Analysis

Anwesha Dey, Avdhesh Sharma, Yash Gautam, Krishna Gopal Swain & H. P. Singh · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

Betel Leaf is a commercial horticultural crop with unleashed economic potential. It is not only part of our cultural traditions but also has great significance in the Ayurveda. Odisha being one of the prominent betel leaf growing state the crop has economic impact on the betel le...

Open access Research Article 10.9734/ajaees/2022/v40i121759

Agronomic Practices Followed by the Farmers in Kharar Division (SAS Nagar) Punjab

. Inderveer, Gurshaminder Singh & Francis Namuse · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

The agriculture industry plays a significant part in the Indian economy, accounting for around 20% of the Gross Domestic product (GDP). Around 62 percent of India’s population is reliant on it for survival Gupta & Nagar [1]. Agriculture is a crucial sector of the Indian econo...

Open access Research Article 10.9734/ajaees/2022/v40i121761

Perspectives on Fish Consumption Preference, Frequency and Information Accessibility among Households in Juba, South Sudan

John K. B. Alosias & Philip W. M. Draga · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

Eating healthy requires nutritious foods (e.g. fish, vegetables and fruits etc.) on the menu to help improve the health of consumers. As an example of highly nutritious foods, eating fish has the potential to improve human health. Most fish consumption studies mainly focus on con...

Open access Research Article 10.9734/ajaees/2022/v40i121762

Performance of Different Common Hyacinth (Hyacinthus orientalis) to Qualitative and Quantitative Traits of Growth and Propagation

Nasir Hamid Masoodi · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

Evaluation of Hyacinth cultivars including Jan Bose, Annabella ,Aqua, Blue jacket ,Purple sensation, Purple star, Yellow stone, Gipsy queen, Aladdin, Pink pearl genotypes was carried out during year 2018 at Division Of Floriculture and Landscape Architecture SKUAST- K Shalimar wi...

Open access Research Article 10.9734/ajaees/2022/v40i111755

Availability of Information and Communication Technology among the Agricultural Line Department Officials of Odisha

Bhavana Sajeev & B. P. Mohapatra · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

To evaluate the availability of information and communication technology among the agricultural department staff in the year 2021, a study was carried out in the Khordha district of the state of Odisha. The stratified random sample approach was used to choose 105 respondents for...

Open access Research Article 10.9734/ajaees/2022/v40i111756

Constraints Faced by Administrators in Effective Functioning of Selected ICTs Based Agristart-ups through Garrett Ranking Analysis

Kalpna Shrivastava, Kamini Bisht & Seema Naberia · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

Agri-startups is the use of technology in agriculture, horticulture and aqua-culture with the aim of improving yield, efficiency and profitability. Agri-startup can be products, services or applications derived from agriculture that improve various input, output process. In adopt...

Open access Research Article 10.9734/ajaees/2022/v40i111757

Influence of Plant Health Clinic Advisory Services on Potato Production among Smallholder Farmers in Molo Sub-County, Kenya

Beatrice Chepkoech, Stephen W. Maina & Joel K. Ng’eno · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

Potato is one of the most widely cultivated crops in Kenya and a crucial source of income and food. Despite the importance, potato production has been constrained by pests and diseases resulting in low yields and returns among the smallholder farmers precise those in Molo Sub-Cou...

Open access Research Article 10.9734/ajaees/2022/v40i111758

Structural Changes in Irrigation Vis-à-vis Cropping Pattern in Andhra Pradesh, India: An Economic Analysis

U. Madhurima, K. R. Karunakaran, D Suresh Kumar, S Pazhanivelan & S Panneerselvam · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

The inherent dynamism within a system leads to structural changes of that system. Over the past, the structural changes that are occurring in the world economies are affecting the subsystems one or another way. The development of a nation like India reflects from the development...

Open access Research Article 10.9734/ajaees/2022/v40i111754