A Study on Farmers’ Buying Behaviour of Hybrid Vegetable Seeds in Coimbatore District
K. Sindhuja, S. D. Sivakumar, M. Chandrakumar, R. Premavathi
Asian Journal of Agricultural Extension, Economics & Sociology · pp. 472–478 · Published 29 Jul 2022
10.9734/ajaees/2022/v40i1031099Abstract
This study analyzes the farmers' buying behaviour with reference to hybrid vegetable seeds. The research was carried out in the major six vegetable growing blocks of Coimbatore District, Tamil Nadu. A total of 120 farmers were selected using the simple random sampling method. The major Hybrid vegetables grown in the study area were tomato, gourds, bhendi, chilli and brinjal. Yield, price, quality, pest and disease resistance were the major factors influencing the farmers’ buying behaviour of vegetable seeds. Pest and disease attacks and high seed prices were the significant problems that the sample farmers were facing when cultivating hybrid vegetables. Field demonstrations and free samples to vegetable growers were the two most common promotional activities used by hybrid vegetable seed companies.
Cited by 1
Shruti J. Paghdar, Chetan R. Dudhagara, Ashish B. Mahera · Journal of Scientific Research and Reports · 2024
Related research
- Consumers’ Preference and Acceptance of Branded Spice Powder in Sadar Upazila of Mymensingh District in Bangladesh — shares topic coverage
- Study of Factors Influencing the Intestinal Microbiota in Children from 0 to 3 Months at the Mother and Child Hospital of Bingerville, Ivory Coast during 2023 — shares topic coverage
- Factors Influencing Consumer Preference for Sweat Potato in Namibia, Case Study from Windhoek — shares topic coverage
- Factors Influencing Participation of Female Pineapple Workers in Family Income and Decision Making aspect in Moulvibazar District, Bangladesh — shares topic coverage
- A Study on Consumer Preference towards Indigenous Cow Milk in Coimbatore City — shares topic coverage
Article metrics
Real usage data collected on this platform.
65
Page views
0
PDF downloads
17
Outbound clicks
1
Citations
Views over time
Views by country
Approximate, from request IP at view time — not citizenship or institution. Countries with fewer than 5 views are grouped as "Other".
Traffic sources
Referring site, by host.
Views and downloads exclude known bots/crawlers. Citations combines this platform's own DOI-resolved index with each external source's own reported total — see Cited by above for individually listed citing works. Last refreshed 0 seconds ago.