The Studies on strategic marketing orientation have focused more on consumer and service-oriented/service-intensive, technology-dominated industries to the detriment of traditional resource-based MSME clusters. More specifically, only a few empirical studies have reported how the...
Open access
Research Article10.9734/jemt/2026/v32i21397
This study undertakes a comparative examination of ancient Indian taxation philosophy, as articulated in classical texts such as the Arthashastra and Manusmriti, and the contemporary Indian tax system shaped by constitutional mandates and reforms such as the Goods and Services Ta...
Open access
Research Article10.9734/jemt/2026/v32i21396
Informal finance mechanisms have proved its worth in providing essential credit delivery, saving and investment needs, and catering as a risk-sharing mechanism, more visible, in areas where there is limited reach of its formal counterpart. The study conducts a bibliometric analys...
Open access
Research Article10.9734/jemt/2026/v32i21395
Recognizing the growing importance of digital payment transformation in determining domestic price movement, as well as their interaction with monetary policy and economic efficiency in a rapidly evolving financial landscape like Nigeria, this study investigates both the short-ru...
Open access
Research Article10.9734/jemt/2026/v32i21394
Digital divides in higher education continue to restrict fair access to learning resources, services, and participation, particularly for students with limited means. As digitalization progresses, these gaps are often viewed as technical problems, while the importance of governan...
Open access
Research Article10.9734/jemt/2026/v32i21393
This study examines the relationship between public debt and economic growth in Nigeria using annual time-series data covering 1990–2023. The analysis distinguishes between domestic and external public debt to assess whether debt composition matters for long-run growth performanc...
Open access
Research Article10.9734/jemt/2026/v32i21392
Supply-chain machine learning operates in inherently non-stationary settings, promotions, assortment churn, shocks, and sensor drift routinely shift data and labels, so static models degrade in accuracy, service levels, and latency. This review consolidates evidence on drift-awar...
Open access
Research Article10.9734/jemt/2026/v32i21390
Background: Climate change is one of the most pressing issues of the present era, and corporate sustainable advertising is increasingly presenting itself as one of the solutions to it. Brands across industries such as technology, aviation, and fashion are using sustainability-the...
Open access
Research Article10.9734/jemt/2026/v32i21391
Aims: To fit well the Model underlying the New Export channel given by the domestic demand one road on the empirical side is to use instrumental variables. Then the aim of this study is to address the alternative issue with the Single Equation Approach as the instrumental variabl...
Open access
Research Article10.9734/jemt/2026/v32i11389
Aims: This paper presents a systematic evaluation of research examining the impact of corporate fundamentals on share prices across various stock markets. The primary objective of the research is to develop a reference model that delineates the probable relationship between firm...
Open access
Research Article10.9734/jemt/2026/v32i11388