This study was on brand promotion of hybrid paddy in Koderma district of Jharkhand. It was mainly focussed on positioning of Arize 6444 with respect to other hybrid paddies and to formulate a proper promotional strategy for enhancing the acceptability of Arize 6444. It was found...
Open access
Research Article10.9734/ajaees/2023/v41i71942
The goal of the current study was to determine the obstacles and recommendations for the 2022–2023(December-February) Pradhan Mantri Fasal Bima yojana in the East Champaran region of Bihar. There was 120 randomly chosen respondents who completed a pre-tested schedule provided the...
Open access
Research Article10.9734/ajaees/2023/v41i71943
The goal of the study is to find out the perception of women towards the MANREGA in Rohtas district of Bihar. A total number of 120 respondents were selected randomly from five villages under the sasaram block because the number of respondents is maximum in these area. The proper...
Open access
Research Article10.9734/ajaees/2023/v41i71944
The quality of the animal health care services delivered depends on the Knowledge and Skill updation of the qualified veterinary service providers (Veterinary Officers- VO). This study was aimed at studying the Training Need Assessment (TNA) of the VO’s in Andhra Pradesh. A surve...
Open access
Research Article10.9734/ajaees/2023/v41i71940
The goal of the current study was to determine the obstacles and recommendations for the 2022–2023(December-February) apple growers' training needs assessment in the Mandi region of Himachal Pradesh. 120 randomly chosen respondents who completed a pre-tested schedule provided the...
Open access
Research Article10.9734/ajaees/2023/v41i71941
Use of Information and Communication Technology (ICT) for transmission of localized information and services has increased towards making farming socially, economically and environmentally sustainable by Digital Agriculture. Tamil Nadu Agricultural University (TNAU) has initiated...
Open access
Research Article10.9734/ajaees/2023/v41i71938
Aims: This study aims to use PEST analysis to comprehend the strategies implemented by micro food processing enterprises in Andhra Pradesh, India, with regard to political, economic, social, and technological factors to provide an overview of their growth potential. Study Design:...
Open access
Research Article10.9734/ajaees/2023/v41i71939
This case study showcases the vision and initiative of a young entrepreneur who belonged to business family and who inherited the legacy of entrepreneurial traits from his father and grandfather. The need for the research was to identify the extraordinary and unique farmer who ha...
Open access
Research Article10.9734/ajaees/2023/v41i71937
Aims: To investigate the level of information and communication technology used in the dissemination of market information to vegetable farmers of Vihiga County, Kenya. Study Design: The study used a correlational research design to investigate the relationship between ICT tools...
Open access
Research Article10.9734/ajaees/2023/v41i71936
Oilseeds are mostly grown in marginal lands with inadequate irrigation facilities (only 10% is irrigated) as a result yields tend to be low leading to a widening gap between domestic production of vegetable oil and demand. Production growth in the early eighties was slow due to i...
Open access
Research Article10.9734/ajaees/2023/v41i61934