Kumar, M. Chandra

Farmers’ Brand Preference and Brand Loyalty towards Maize Hybrid Seeds in Guntur District of Andhra Pradesh, India

J. Kowsalya, Kumar, M. Chandra, D. Murugananthi, M. Chandra Kumar, R. Pangayar Selvi & Selvi, R. Pangayar · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

A good quality seed is considered as a primary vital farm input among all agricultural farm inputs. Since it directly helps to a good crop productivity, which further makes farmer to generate income by marketing the surplus to consumers. Farmers are finding it difficult to select...