Motives of Willingness to Buy Organic Food under the Moderating Role of Consumer Awareness
Zohra Ghali · Journal of Scientific Research and Reports · 2020
Aims: The present paper aims to study a set of motives favoring the consumer willingness to buy organic food in the context of developing market (Tunisia). This study also endeavors to examine the moderating role of awareness in the relationships between willingness...
Open access
Research Article
10.9734/jsrr/2019/v25i630200