Zinal R. Viradiya

Factors Influencing Consumer Preference towards Potato Based Savoury Snacks in Rajkot District, Gujarat, India

Zinal R. Viradiya & R. M. Jadeja · Asian Journal of Agricultural Extension, Economics & Sociology · 2026

Potato based savoury snacks hold an important place in the Indian food market, particularly in Gujarat, were both traditional and packaged snack consumption is widespread. The expansion of this market has been driven by lifestyle changes, increasing urbanization, and the rising p...