Determinants of Consumers’ Green Purchase Intension a Study of Pakistani Consumers
Shahid Sherwani, Mariam Sherwani, Zeeshan Iqbal, Noor ul Ain & Aqsa Ashraf Alvi · Asian Journal of Economics, Business and Accounting · 2021
The main goal of this article is to find the potential positive relationships among constructs (environmental knowledge, environmental concern, supposed product price, quality of green products and environmental attitude) to illuminate consumer preference about green brands. The...
Open access
Research Article
10.9734/ajeba/2021/v21i230350