The Contribution of Celebrity Endorsement on Customer Decision
Eko Sudjawoto, Agussalim Andriansyah, Didik Priyo Sugiharto & Zainul Arifin · Asian Journal of Economics, Business and Accounting · 2023
The purpose of this study is to examine the influence of the determinants of celebrity endorser toward the purchase decision of a product of the students of Malangkucecwara College of Economic, Malang, East Jawa, Indonesia. The determinants in this study are trustworthiness, expe...
Open access
Research Article
10.9734/ajeba/2023/v23i171041