Zahayu Md Yusof

Projection of Paddy Production in Kedah Malaysia: A Case Study

Zahayu Md Yusof, Masnita Misiran, Nur Fatiha Baharin, Mohammad Fahmi Yaacob, Nur Athirah Binti Abdul Aziz & Nur Hanani Binti Sanan · Asian Journal of Advances in Agricultural Research · 2019

Rice is a staple food for Malaysian. Malaysian paddy farmers contributed up to 70% of the country’s needs. However, climate change impact to the agriculture activities. The aim of this study is to forecast the paddy production for four years in Kedah, Malaysia. Naïve forecasting...

Open access Research Article 10.9734/ajaar/2019/v10i330030

Factors that Influence Online Purchasing Behavior among Students in Universiti Utara Malaysia

Nur Ainun Nadhirah Harunar Rashid, Zahayu Md Yusof, Masnita Misiran & Massudi Mahmuddin · Asian Journal of Education and Social Studies · 2019

Aims: The rapid growth in Internet access among Malaysian showed more ventures towards e-commerce activity that contributes to significant value in national growth domestic product. As technology-driven industry is normally associated with younger generations that are more techno...

Open access Research Article 10.9734/ajess/2019/v4i130111

Investigating Pricing Strategies of Hotel Rooms in City Centre: A Case Study

Ng Yiu Min, Linda Chin Yee Sien, Mohammad Aqil, Masnita Misiran & Zahayu Md Yusof · Asian Journal of Advanced Research and Reports · 2019

In this article, the pricing strategies among hotel rooms dwelling in the city centre are investigated. A sample of 25 hotels with star ratings from 2 to 4 are selected, all situated in the heart of Georgetown, Penang. The primary data is collected, in which hotel room prices wer...

Open access Research Article 10.9734/ajarr/2019/v5i330132