Yuxin Huang

Analysis of Brand Strategy under the Focus of Urban Marketing – Taking the Development of Ceramics in Dehua County, Fujian Province as an Example

An-Ya Chen, Yuxin Huang, Mingde You, Jiaxin Wang & Fenxiang Pan · Asian Journal of Economics, Business and Accounting · 2023

With the rapid development of the global economy, the competition between cities is becoming increasingly fierce. Urban marketing plays aa vital role in enhancing the competitiveness and popularity of cities, and brand building is the material foundation, means, path and result o...