Yurifa Nur Zafira

The Effect of Somethinc’s Instagram Social Media Marketing Activities on Brand Awareness and Customer Loyalty

Yurifa Nur Zafira & Arif Hartono · Asian Journal of Economics, Business and Accounting · 2023

This study aims to analyze the influence of the five components of Social Media Marketing Activity (SMMA) on social media Instagram Something on brand awareness and customer loyalty. This study uses a quantitative approach by means of purposive sampling. Data collection for this...