Nexus among Service Quality and Product Quality to Repurchase Decisions Mediated by Customer Satisfaction
Muhammad Ilham Wardhana Haeruddin & Yunanda Eka Putra · Asian Research Journal of Arts & Social Sciences · 2025
Aims: This study aims to determine the effect of Service Quality (SQ) and Product Quality (PQ) variables on Repurchase Decisions (RD) through Customer Satisfaction (CS) as an intervening variable. Study Design: This research aims to find out the direct and indirect relationship...
Open access
Research Article
10.9734/arjass/2025/v23i3655