Social Media Instagram and Purchasing Decisions
Ali Akbar Anggara, M. Elfan Kaukab & Yudhistira Pradhipta · South Asian Journal of Social Studies and Economics · 2024
This research aims to analyze the influence of content creation, content sharing, connection, and community building on purchasing decisions. The study employs a quantitative approach with a sample size of 107 respondents. The research instrument used includes questionnaires/surv...
Open access
Research Article
10.9734/sajsse/2024/v21i1767