Building WOM from Consumer Involvement for Virtual Idols Endorsement
Yuanlong Li, Tsaifa (TF) Yen & Linshan Han · Asian Journal of Economics, Business and Accounting · 2023
In the era of the meta-universe, virtual idol endorsement is a rising issue in recent years. Some moral and illegal problems can be avoided through virtual idol endorsement. Virtual idol endorsement, can be said to be one of the feasible solutions of brand spokesperson, which is...
Open access
Research Article
10.9734/ajeba/2023/v23i5935