Aims: Many observations and studies have pointed out that due to the economic downturn and fierce competition in the online market, online retailers must think about how to use effective price promotion strategies to attract consumers' attention and further stimulate their purcha...
Open access
Research Article10.9734/jemt/2023/v29i101146
Aims: Simultaneously, the decelerating economy in the real world due to the covid-19 has intensified the competition in the virtual world, forcing online retailers to consider how to steering effective price promotion strategies to attract customers and to increase their purchase...
Open access
Research Article10.9734/ajeba/2023/v23i191087
Aims: Advertised reference prices are one of the contextual prices that have attracted substantial interest. This research proposes the moderating effect of point-of-purchase price information related to product line and other brand prices on consumers’ price perception and purch...
Open access
Research Article10.9734/jemt/2023/v29i71105
Aims: Price is one of the pivotal determinants when consumers make purchasing decisions. An unresolved issue in extant literature regarding factors that affect price referencing remains. The difficulty is in identifying types of price references that consumers will use in any giv...
Open access
Research Article10.9734/ajeba/2023/v23i8953
Aims: This research provides a unique lens by offering a more comprehensive consideration of cause-related marketing (CRM) campaign effectiveness. Specifically, we propose that the relative effectiveness of contribution type (monetary vs. in-kind) may hinge upon message framing (...
Open access
Research Article10.9734/ajeba/2022/v22i2230724
Aims: Previous research has primarily focused on companies’ overall use of Facebook and message strategies on CSR-dedicated Facebook pages. The current research is developed to fill this gap in the literature. Specifically, we propose how the quantity of Facebook use (number of F...
Open access
Research Article10.9734/jemt/2022/v28i930440
Given that how consumers perceive a corporate social responsibility (CSR) marketing strategy will influence their responses, this study hence enriches the knowledge about CSR marketing strategy by proposing the relative effectiveness of philanthropic marketing, sponsorship-linked...
Open access
Research Article10.9734/ajeba/2022/v22i2130688
Aims: The purpose of this paper is to study the effect of the sustainable marketing of three types of corporate social responsibility (CSR) initiatives—cause-related marketing (CRM), corporate philanthropy and creating shared value (CSV)—on consumer attitudinal evaluations with t...
Open access
Research Article10.9734/AJEBA/2018/39294