Yogeshwari Kumari

Impact of Behavioral Biases on Investment Decision-Making of Women Entrepreneurs: A Conceptual Review

Yogeshwari Kumari & Prema Kumari · Asian Journal of Economics, Business and Accounting · 2026

This study aims to explore the influence of behavioral biases on the investment decision-making process of women entrepreneurs. Despite the increasing participation of women in entrepreneurship, they face unique challenges that affect their financial decision-making, including so...