Artificial Intelligence Utilization on Consumer Purchase Decisions
Yenny Maya Dora & Nugraha Saefudin · Asian Journal of Economics, Business and Accounting · 2025
Artificial Intelligence (AI) has big potential in marketing. With AI, we can with fast determine content What will targeted to which customers and channels will be used at the time, thanks to the data collected and generated by its algorithms. Objective study This done for know t...
Open access
Research Article
10.9734/ajeba/2025/v25i41767