Ya- Chien Chang

The Effect of Electronic Word-of-Mouth upon Purchasing Cell Phone on the Internet

Ru- Yu Wang, Jen- Hung Wang & Ya- Chien Chang · Journal of Economics, Management and Trade · 2016

This research has divided the consumer shopping behaviors into pre- and post-purchase models in order to conduct a further discussion. Product attributes, gathering Electronic Word-of-Mouth (eWOM) and pre-purchase customer satisfaction are included in the pre-purchase model, and...