Influence of Competitive Intelligence on the Performance of Indigenous Banks in Nairobi, Kenya
Kevin Mugo Maina & Wycliffe Misuko Nyaribo · Journal of Economics, Management and Trade · 2023
Indigenous banks in Kenya are facing intense competition in the Kenyan market. To survive there is a need for competitive intelligence which is both a process and a product. This will play a crucial role in their operation to guide decision-making and strategy formulation. The b...
Open access
Research Article
10.9734/jemt/2023/v29i91124