The Mediating Role of Trust in E-Banking: The Interplay between the Web Site’s Perceived Quality and Commitment towards the Bank
Wissem Hakiri & Sylvain Senecal · Journal of Scientific Research and Reports · 2014
Trust is one of the key elements needed to create and maintain relationships with customers in any kind of exchange. Although studying trust is generally well established, and despite disagreements on its conceptualisation, few researchers have studied trust in an online environm...
Open access
Research Article
10.9734/JSRR/2014/7900