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Wida Purwidianti

Publications (11)

Overconfidence and Herding Bias on Investment Decisions the Role of Risk Perception as a Mediator

Wida Purwidianti, Ika Yustina Rahmawati & Retno Dwiyanti · Asian Journal of Economics, Business and Accounting · 2023

Aims: The investment decision is essential in Small and Medium Enterprises (SMEs). The behavioral financial theory explains that behavioral biases and risk perceptions of SME owners will influence investment decisions. This study highlights the relationship between overconfidence...

Open access Research Article 10.9734/ajeba/2023/v23i181056

A Mediated Analysis of Capital Structure: The Effects of Size, Profitability, and Asset Growth on Firm Value in Indonesia’s Food and Beverage Sector

Karin Sukma Dhiana, Wida Purwidianti, Maulida Nurul Innayah & Restu Frida Utami · South Asian Journal of Social Studies and Economics · 2024

Aims: This study examines the influence of company size, profitability (ROE), and asset growth on firm value (Tobin's Q) through company capital structure (DER). Study design: This research design is quantitative research with a balanced panel data regression approach and Sobel t...

Open access Research Article 10.9734/sajsse/2024/v21i12929

Effect of Financial Factors on Saving Decision of Z Generation

Daffa Ammar Nurrafi, Wida Purwidianti, Naelati Tubastuvi & Alfalisyado · Asian Journal of Economics, Business and Accounting · 2024

Aims: This study aims to analyze the influence of financial literacy, materialism, financial behavior, and financial attitude on saving decisions in Generation Z. Study Design: This study uses a quantitative approach and purposive sampling technique. The sample used was 105 respo...

Open access Research Article 10.9734/ajeba/2024/v24i81470

The Role of Job Satisfaction as Mediation on the Influence of Work Life Balance and Training on Job Performance

Navilati Assyahidah, Wida Purwidianti, Azmi Fitriati & Suyoto · Asian Journal of Economics, Business and Accounting · 2024

Aims: Human resource performance management is essential in supporting the achievement of organizational goals. This study examines the effect of work-life balance and training on work performance, with job satisfaction as a mediating factor and gender as a control variable. This...

Open access Research Article 10.9734/ajeba/2024/v24i61345

Investment Decisions: Are Financial Knowledge, Risk Tolerance and Experience Important?

Grisvanda Devinta Putri, Wida Purwidianti, Maulida Nurul Innayah & Alfalisyado · South Asian Journal of Social Studies and Economics · 2023

Aims: This research aims to determine whether Financial Knowledge, Risk Tolerance and Experience significantly influence Investment Decisions, especially for heads of families in Purbalingga Regency. Study Design: Heads of families in Purbalingga District, Central Java, Indonesia...

Open access Research Article 10.9734/sajsse/2023/v20i4756

Influence of Company Internal Factors and Macroeconomics on Capital Structure Moderated by Firm Size

Ziddan Hasani, Wida Purwidianti, Ika Yustina Rahmawati & Fatmah Bagis · Asian Journal of Economics, Business and Accounting · 2023

Aims: This study aims to determine the influence of internal company factors and macroeconomics on the capital structure of non-financial companies listed in the LQ-45 index on the Indonesia Stock Exchange. Study Design:  Companies listed in the LQ-45 index on the Indonesia Stock...

Open access Research Article 10.9734/ajeba/2023/v23i241198

Consumptive Behavior: Are Financial Literacy, Electronic Money, Lifestyle, and Self-Control Necessary?

Ferninda Cahya Alfinna, Wida Purwidianti, Erna Handayani & Hermin Endratno · South Asian Journal of Social Studies and Economics · 2023

Aims: Consumptive behavior has become familiar to students because of the support of an increasingly modern era and the ease of buying needs or wants.   This study aims to determine whether financial Literacy, electronic Money, Lifestyle, and self-control significantly affect con...

Open access Research Article 10.9734/sajsse/2023/v20i4747

Influence of Leadership Style, Financial Compensation, Workload, and Work Stress on Performance with Job Motivation as an Intervening Variable

Linda Ade Rahmawati, Wida Purwidianti, Sri Wahyuni & Herni Justiana Astuti · Asian Journal of Economics, Business and Accounting · 2023

Aims: The low employee performance in this increasingly competitive era remains a significant issue in Human Resource Management (HRM). The purpose of this research is to analyze the influence of leadership style on employee performance with motivation as an intervening variable....

Open access Research Article 10.9734/ajeba/2023/v23i221166

Analysis of Viral Marketing, Celebrity Endorser, Brand Awareness, and E-WOM in Influencing Purchase Decisions

Amalia Dwi Aprianasari, Erny Rachmawati, Wida Purwidianti & Muchammad Agung Miftahuddin · South Asian Journal of Social Studies and Economics · 2025

Modern developments have led to increased public attention to appearance, making fashion, care, and now beauty products increasingly important needs. This view has a significant impact on the growth of the beauty industry in Indonesia, especially on the production of skincare pro...

Open access Research Article 10.9734/sajsse/2025/v22i81109

Determining Factors of Behavioral Intention to use Digital Payment QRIS at Traditional Market in Purwokerto

Tri Septin Muji Rahayu, Sulistyani Budiningsih & Wida Purwidianti · Asian Journal of Economics, Business and Accounting · 2024

Aims: This research aims to identify variables that are determinants or factors that influence behavioral intentions to use QRIS (Quick Response Code Indonesian Standard) in the Purwokerto traditional market. Study Design: The research population is the people of Purwokerto who t...

Open access Research Article 10.9734/ajeba/2024/v24i31259

Corporate Governance Mechanism and Financial Ratios on the Indonesia Stock Exchange: How do they Affect Financial Distress?

Siti Nur Hajaroh, Ika Yustina Rahmawati, Wida Purwidianti & Totok Haryanto · Asian Journal of Economics, Business and Accounting · 2024

Aims: The purpose of this study was to determine the effect of institutional ownership, board of directors, audit committee, company size, and sales growth on financial distress. Study Design: The population of this study consisted of 41 retail subsector companies listed on the I...

Open access Research Article 10.9734/ajeba/2024/v24i11213