Attributes Influencing the Consumers' Perception in the Purchase of De Prima Apartment
April Liana Manullang, Melinda Siregar, Wenny Putri Mei Waruwu, Juandy & Adika Fajar · Asian Journal of Economics, Business and Accounting · 2025
Aims: This study aims to understand consumers' perceptions of the three main factors that influence apartment purchase decisions, namely location, price, and lifestyle, with a focus on De Prima Apartment as the object of study. These three factors are believed to influence each o...
Open access
Research Article
10.9734/ajeba/2025/v25i61838