Tourists Perceived Festival Attraction, Service Quality, Perceived Value and Loyalty-Case Study Penghu Ocean Firework Festival in Taiwan
Hsiao-Ming Chang, Chin-Lung Chou & Wen-Chih Yen · Asian Journal of Economics, Business and Accounting · 2018
The purpose of this study is to understand the relationships between attraction, quality of service, perceived value and loyalty. In this study, a total of 456 effective questionnaires were collected by convenience sampling. Through the descriptive statistics and partial least sq...
Open access
Research Article
10.9734/AJEBA/2017/38899