ICH and E-Commerce: Bridging Tradition and Modernity in Cultural and Creative Products
Tong Wanju, Wang Zijuan & Tu Yijie · Journal of Economics, Management and Trade · 2025
The development of intangible cultural heritage cultural and creative products is an important channel for revitalizing intangible cultural heritage, and the e-commerce platform is a good way to promote and disseminate intangible cultural heritage cultural and creative products....
Open access
Research Article
10.9734/jemt/2025/v31i11264