The Digital Transformation of International Marketing: Milestones, Challenges and Future Directions
Wakirya John Marwa, Anderson James Kim & Wang Jia · Journal of Economics, Management and Trade · 2025
The rapid advancement of digital technologies has revolutionized international marketing, reshaping how businesses engage with consumers and compete in the global marketplace. This review provides a comprehensive analysis of the digital milestones that have transformed marketing...
Open access
Research Article
10.9734/jemt/2025/v31i91354