Wakirya John Marwa

The Digital Transformation of International Marketing: Milestones, Challenges and Future Directions

Wakirya John Marwa, Anderson James Kim & Wang Jia · Journal of Economics, Management and Trade · 2025

The rapid advancement of digital technologies has revolutionized international marketing, reshaping how businesses engage with consumers and compete in the global marketplace. This review provides a comprehensive analysis of the digital milestones that have transformed marketing...

Open access Research Article 10.9734/jemt/2025/v31i91354

Marketing Agricultural Products in Tanzania: A Review of Strategies, Gaps and Policy Implications

Wakirya John Marwa, Muharagi Samwel Jacob & Lee Wang · Journal of Economics, Management and Trade · 2025

Agricultural marketing is a critical factor influencing the economic landscape of Tanzania, where agriculture forms the backbone of the economy. Despite its central role in supporting rural livelihoods, contributing to food security, and boosting export potential, Tanzania's agri...

Open access Research Article 10.9734/jemt/2025/v31i81339