Wainaina Moses Gachoka

Determinants of Market Outlets Choices among Smallholder Mango and Passion Fruit Farmers in Kenya

Wainaina Moses Gachoka, Gathungu Geofrey Kingori & Munyiri Shelmith Wanja · Journal of Economics, Management and Trade · 2023

Aims: Mango and passion fruit farming is one of the lucrative enterprises in the areas where they are grown and marketed. However, there is need for stability in the market outlets choices made by farmers due to the negative influence of brokers and fear of postharvest loss. This...