Brand Values of the Lecturers and the Leadership Style Contribute to Enhancing University Branding: A Case Study at Private Universities in Ho Chi Minh City, Vietnam
Nguyen Thanh Hoang & Vu Truc Phuc · Asian Journal of Economics, Business and Accounting · 2025
Universities play a crucial role in providing high-quality human resources to support national development. They serve as institutions that equip learners with specialized knowledge and essential skills, enabling them to become a valuable workforce for society. In this context, l...
Open access
Research Article
10.9734/ajeba/2025/v25i41757