Service brand communication plays a crucial role in determining the Behavioral Intention towards the brands, which is useful for business. It provides the values to consumers as well. This study examined whether service brand communication has an influence on Behavioral Intention...
Open access
Research Article10.9734/ajeba/2019/v10i430114
The mobile telecommunications service providers face technical hitches to meet customer loyalty, to increase the market share. Therefore, service providers should be conscious of the factors affecting customer loyalty in building strong relationships. This study aims to investiga...
Open access
Research Article10.9734/sajsse/2018/v2i225833
Aims: This study mainly investigates the effects of job satisfaction on organizational citizenship behavior, along with the antecedent effects of job rotation and role stress on job satisfaction in banks. Further it examines the level of variables, relationships and impacts betwe...
Open access
Research Article10.9734/AJEBA/2017/36543
Aims: Customer loyalty is considered to be a key component in enhancing the survival of businesses, especially in the situations faced by highly competitive industries. Therefore, Tele communication service providers should be conscious of the factors affecting customer loyalty i...
Open access
Research Article10.9734/AJEBA/2017/36550